Market Research & Strategy

  • Deep Dive Business/Product Review
  • Competitor Assessment
  • Brand promise, vision, values, and story


  • Editorial
  • Data Management (Raid 5 NAS)
  • Tracking: PF Track – 3D Camera Solve, 3D Object Tracking
  • Color Grading – Davinci Resolve, Dreamcolor Calibrated Monitors
  • 2D/3D Compositing in Maya, After Effects, Element 3D
  • Sound Design & Mix
  • Voiceover Recording & ADR
  • Experienced Broadcast File Delivery

Equipment Rental

  • 4K Camera Rigs
  • 3/4 Ton Production Grip & Lighting Truck
  • Ronin MX Gimbal Package
  • Ronin MX Vehicle Mount
  • Assorted Prime/Zoom Lenses


Model against a vivid, color backdrop in the video studio
  • 2 x 2,000 SF studio space w/ cyclorama
  • Conference room
  • Kitchen
  • Lounge area
  • Locally sourced coffee, beer on tap

Production Crew

  • Producer
  • Director
  • Camera / Director of Photography
  • Production Assistants
  • Film Grips
  • Location Sound Recording
  • Makeup
  • Teleprompter
  • Gimbal Operator
  • Drone Pilot


A Byline Video Producer consults with an actress / model on-set in the studio
  • Creative Script Services
  • Location Scouting
  • Permits: City, County, State, & Federal Film Permits
    (we carry all required insurance policies)
  • Talent Auditions: Actors, Voiceover, Models
  • Talent Contracts & Negotiation

Edelman: Rihanna’s ANTI diaRy: Room 8

Edelman’s ANTIdiaRy:
Curiosity and the Consumer

DECEMBER 19, 2016

ANTIdiaRy was a partnership between Rihanna and Samsung orchestrated by Edelman’s digital team. The goal was to drive visibility for Samsung’s mobile devices and promote Rihanna’s upcoming album and tour. She reportedly received $25M for the collaboration.

The first mysterious ad premiered at the American Music Awards – it directed viewers to “BBHMM” played lightly in the background, the scenes were haunting, and – most importantly – you had no clue what this was about – except, somehow, you knew this was Rihanna. The ad – especially for Rihanna fans – incited such incredible curiosity that you had to go see what it was all about. And, if you didn’t, it was going to drive you crazy.

Once viewers went to, they discovered an immersive experience (only Samsung users could experience it in virtual reality). Fans followed a trail of clues to find out more about the album and it’s release date. They were rewarded with downloads, tickets to her tour, and even keepsake boxes with Samsung phones.

Samsung previously partnered with Jay-Z with his release of Magna Carta Holy Grail so it only made sense that they would do it again with his prodigy, RiRi. The experience was unique and on-brand for Rihanna, even though Samsung branding also displayed prominently at the end of each spot.

The ANTIdiaRy experience started a long conversation between fans, Rihanna, and Samsung. It associated a major brand with a Top 10 music artist. The result was one of the fastest albums to ever go platinum – and some major positive impressions for Samsung mobile devices. This is a great example of video storytelling being an indispensable part of a successful advertising campaign.

This is definitely WORK WE ADMIRE.

The Richards Group: Reclaim the Kitchen

frame grab from a recent video for Viking

TRG is Reclaiming the Kitchen for Wolf

November 14, 2016

We can talk about The Richards Group’s videos forever – they consistently produce some of the best creative in the business. But one piece that really stood out to us was Wolf’s “Reclaim The Kitchen” story. The message was universal and undeniable: A home-cooked meal can bring the family together around the table. And guess what? Wolf can help. You don’t have to be a master chef – just start with one night a week and build from there!

The visuals instantly grabbed our attention – every moment was aesthetically interesting. The art direction was impeccable – featuring plenty of bright, vivid textures. The high-resolution video allowed their post team to add dynamic, digital dolly moves on top of stop-motion animation. And the photography, in general, was well-styled and in keeping with the current crop of food porn on TV. Think Chef’s Table on Netflix. All of this kept us engaged. Other strong production elements included tasteful music and a nice voiceover that supported the client’s message – poignant, but not melodramatic or distracting.

The message was powerful. Wolf is a champion for healthy families. The structure was clean. There’s a problem in America – too much fast food and no family time; and there’s a solution – family dinners (powered by Wolf). Perfect. It’s a universally accepted problem, and a universally accepted solution – except Wolf is positioned as the owner of the solution. People, profit, planet…ESG…you know the deal. Wolf is a good choice for everybody.

Great job, TRG – this is definitely WORK WE ADMIRE!


Tripcase in 3D

January 25, 2016

How often do we miss useful features in the apps we’re using? Tripcase is a robust app that conveniently stores and handles all your travel details. The Tripcase team wanted to make sure users got the most out of their app and included a series of tutorial videos explaining how to get the most out of Tripcase.

Official write-up coming soon!

Crizal Sapphire UV

Night Shootin’ w/ Crizal

January 10, 2017

Crizal’s marketing asked us to show off the no-glare features of their premium Sapphire UV lenses.

A little background. Their Xperio UV brand utilized a lot of outdoor, daytime footage so they preferred something at night. Something to show off the glare reduction one gets from headlights, city lights, and reflections off objects.

We decided to shoot on the beautiful, brand new, Ron Kirk Pedestrian Bridge in Dallas, TX. Lots of lights to provide glare and the fantastically designed Margaret A. Hunt Hill Bridge as a backdrop.

Official write-up coming soon!