Essilor | Consumer Guided Journey

Enhancing Internal Video Comms

January 15, 2016

Large organizations can use video communications to roll out new initiatives. In this case, Essilor needed a strong visual representation of their Consumer Guided Journey.

Byline took a written marketing plan and transformed it into a branded visual that not only communicated their strategy, but also demonstrated how this process had already been successfully initiated the year before. This was shown at their annual conference.